Case Study #55: Part Three – How Big Box Retail Sales Practices Derailed a Quality Product

wire bundles
In part one we described the startling factors found that were causing the poor sales of the client’s car audio system, and the excruciatingly basic solution - train the customer’s sales team. Read Part One here. Part two of this case study discussed the discovery that the client’s security and keyless entry system needed to be much easier to install to capture sales, and th...
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Case Study #55: Part Two – How Big Box Retail Sales Practices Derailed a Quality Product

gears
In part one of this case study we discovered the reasons for lackluster sales at our client’s consumer electronics big-box retail partner stores, and knew a training solution would revert this trend. We would use the upcoming multimedia training presentation that the client and its competitors delivered once a year to the retailer’s 5000 car audio sales associates. Read Part On...
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Case Study #55: Part One – How Big Box Retail Sales Practices Derailed a Quality Product

circuit board assemblies
The strength of the supply chain is only as good as its weakest link. In this three-part case study, the client knew it had superior quality products that were well positioned in the market, but its sales were being mysteriously derailed at the retail level - the weakest link was a retailer partner’s sales staff. In part one we describe the startling factors found to be...
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